Garments & Styles

A co-ord set (coordinated set) is a matching top and bottom pair using the same fabric, print, and color — sold together as one complete outfit. The matching aesthetic creates a put-together look with minimal styling effort.

Why co-ord sets are trending in wholesale 2026:

• Effortless styling: No coordination needed — perfect for busy modern women
• Social media friendly: Very styled in photos, ideal for Instagram boutique selling
• Versatile: Each piece can be worn separately with other wardrobe items
• Indo-western appeal: Ethnic prints on Western silhouettes bridge two customer segments

Popular co-ord styles: Sharara co-ord, wide-leg palazzo co-ord, crop top + skirt set, and straight-pant sets. Wholesale price range ₹350–₹650 per set.

Chaniya Choli (also spelled Chaniya Choli or Ghagra Choli) is the traditional Gujarati festive garment — particularly associated with Navratri garba and dandiya celebrations. It consists of a flared skirt (chaniya/ghagra) + fitted blouse (choli) + dupatta.

Chaniya Choli vs Regular Lehenga:

Stock timing: Order chaniya cholis in July–August for Navratri (September–October). This is a highly seasonal product — demand is almost entirely concentrated in a 3–4 week window.

Oxidized jewellery (also spelled "oxidised") refers to metal jewellery — typically silver-toned — that has been deliberately treated with chemicals to create a darkened, antique finish. The contrast between the dark base and polished raised areas creates an intricate, ethnic look at an affordable price.

Why wholesale garment sellers should stock it:

• Bundle selling: Pairing a kurti or co-ord set with matching oxidized jewellery allows you to sell a complete styled outfit — increasing per-customer transaction value
• High margin: Oxidized jewellery has retail margins of 100–200% — much higher than garment margins
• Easy to source: Rajkot (Gujarat) is India leading producer of oxidized silver jewellery and accessories for wholesale

Popular products to bundle: Oxidized earrings, necksets, bangles, maang tikka, and nose pins.

Wholesale price: Oxidized earrings ₹30–₹150 per pair. Neckset ₹150–₹500. Full jewellery set ₹300–₹800.

An Indo-western gown (also called fusion gown or ethnic maxi gown) is a floor-length dress that blends Indian design elements — block prints, ethnic embroidery, mandarin collar, or mirror work — with a Western gown silhouette (fitted bodice, flowing skirt, no separate bottom required).

Why it is growing fast in wholesale:

• Serves two occasions in one garment — casual enough for a daytime event, styled-up for reception or sangeet
• No pairing required — self-contained outfit reduces styling effort
• Photographs beautifully — very popular with Instagram boutiques
• Appeals to both ethnic wear buyers and Western wear buyers
• Western women's wear sizing (XS–3XL) makes it easier to stock than traditional ethnic sizing

Popular styles: Printed maxi gown (rayon or georgette), cape-sleeve ethnic gown, embroidered bodice gown, and cold-shoulder fusion gown.

Wholesale price: ₹500–₹1,800 per piece.

An organza dupatta is a sheer, crisp, lightweight dupatta made from organza fabric — typically in polyester or silk organza. It has a distinctive semi-transparent, structured quality that holds its shape beautifully when draped, creating an elegant sculptural effect.

Why organza dupattas are trending:

• The sheer quality adds a layer of elegance without heavy weight — unlike velvet or georgette dupattas
• Photographs extremely well — the texture catches light beautifully, making it very popular for Instagram boutique content
• Works with both casual kurtis and festive lehengas — highly versatile across price points
• Embellishments look premium on organza — embroidery, sequin, and printed organza dupattas are top-sellers

Popular styles: Plain organza with embroidered border, full hand-embroidered organza, sequin-work organza, and digital-printed organza.

Wholesale price: Plain organza dupatta ₹150–₹350. Embroidered organza dupatta ₹300–₹900.

A Sharara set consists of a short or mid-length kurti paired with wide-legged trousers that flare dramatically from the knee — the silhouette is both festive and comfortable, evoking Mughal-era elegance with modern styling.

Why Sharara is trending in 2026:

• The wide flare creates a dramatic, camera-ready silhouette — extremely popular on Instagram
• More comfortable than a traditional lehenga for all-day events — no heavy skirt weight
• Versatile — can be worn for mehendi, sangeet, Eid, and semi-formal occasions
• Available at multiple price points — from everyday rayon to premium embroidered georgette

Bestselling combinations in wholesale:

• Embroidered georgette short kurti with matching sharara — ₹600–₹1,500
• Sequin top with plain flared sharara — ₹700–₹1,800
• Printed cotton sharara set — ₹350–₹700 (casual)

The oversized/comfort-fit kurti trend takes the traditional ethnic silhouette and adds significantly more volume — roomier chest, wider sleeves, relaxed hemline — creating a deliberately "boxy" or "slouchy" look rather than a fitted ethnic silhouette.

Why it is growing:

• Strong influence from Korean fashion and streetwear trends on younger Indian consumers — the "oversized aesthetic" is mainstream globally
• Comfort-first consumer behaviour post-pandemic — customers prioritise comfort over structured fitting
• Works across sizes — one "L-XL" piece can fit a wide range of bodies, reducing sizing complexity for boutiques
• Instagram and Reels aesthetics favour the flowing, relaxed look in motion

Key fabrics driving oversized kurtis: Cotton (mulmul, slub), linen, and rayon — all fabrics with good drape in relaxed silhouettes.

Wholesale price: ₹250–₹650 depending on fabric and embellishment.

Co-ord sets sell themselves visually — the matching top and bottom create an instantly complete outfit. Here is how boutique owners can maximise their co-ord sales:

Styling for display and photography:

• Always display and photograph the co-ord as a complete look — never as separate pieces
• Add one contrasting element: a kolhapuri sandal, oxidised earring, or potli bag — this shows styling versatility and drives accessory sales
• Show the outfit in motion — Instagram Reels showing the fabric drape and movement convert 3–4x better than flat lay photos

Marketing hooks that work for co-ords:

• "One outfit, three occasions" — show the same co-ord at a casual outing, office, and small festive event
• "No matching stress" — explicitly highlight the convenience of a pre-matched set
• "Separate and style" — highlight that each piece can be worn separately with other wardrobe items

Kalamkari is a traditional hand-painted or block-printed fabric from Andhra Pradesh (Srikalahasti and Machilipatnam) — with mythological, floral, and figurative motifs rendered in natural or chemical dyes.

Two traditions:

• Srikalahasti style: Entirely hand-drawn using a kalam (pen) — intricate freehand work, primarily mythological scenes
• Machilipatnam (Masulipatnam) style: Block-printed Kalamkari — more geometric and floral, faster production

Kalamkari in wholesale garments:

• Kalamkari cotton sarees — ₹400–₹1,500 (authentic), ₹200–₹600 (digital print imitation)
• Kalamkari kurti — ₹280–₹700
• Kalamkari dupatta — ₹200–₹600
• Kalamkari print fabric by meter — ₹100–₹350

Trend status 2026: Growing steadily — benefits from the broader artisan/heritage fashion movement. Digital print Kalamkari is mainstream in Surat catalog wholesale; authentic hand-drawn Kalamkari from Srikalahasti is a premium niche.

Fusion saree draping refers to wearing a traditional saree in non-traditional ways — adapting the drape to create contemporary, modern looks that are more Instagram-friendly and easier to maintain throughout the day.

Trending fusion draping styles in 2026:

• Pant saree / trouser saree: The saree is tucked into fitted trousers instead of a petticoat — clean lines, very contemporary, eliminates the bulk of traditional pleats
• Cape saree: The pallu is pinned as a structured cape over one shoulder — popular for office and reception wear
• Belted saree: A statement belt cinches the waist over the saree — creates a structured silhouette
• Half-and-half saree: Two different fabric sections — the pallu and the body are different fabrics, colour, or print — creating a two-tone look
• Saree with jacket: A short jacket or blazer worn over the saree blouse — very popular for office and corporate saree styling

Ethnic embroidered jackets and shrugs are short or long outerwear pieces — heavily embroidered, printed, or embellished — worn as a layering piece over simple kurtas, dresses, or western wear to add an ethnic dimension.

Key styles trending in 2026:

• Mirror work koti/jacket: Short sleeveless embroidered jacket in mirror work or heavy embroidery — worn over a plain kurti or palazzo set
• Block print long jacket: Long, kimono-style printed jacket worn over a simple dress or kurti
• Velvet embroidered jacket: Short velvet jacket with heavy thread/zari embroidery — for festive layering over simple saree or suit
• Shrug (short open-front): Short open-front shrug in georgette or net with embroidery — very versatile, worn over Western and ethnic wear

Why it is growing: Jackets and shrugs add a premium look to simple base garments without requiring a full outfit change — high perceived value addition at a relatively low extra investment.

Wholesale price: Mirror work jacket ₹400–₹900. Block print long jacket ₹350–₹800. Velvet embroidered jacket ₹600–₹1,500.

Anarkali kurti is a long, flared garment with a fitted bodice and a flowing skirt-like bottom that fans out from the waist or hips — inspired by Mughal-era court dress. It ranges from knee-length to floor-length.

Straight-cut kurti has a uniform width from chest to hem — no flare, no tapering. It is a modern, casual silhouette typically paired with pants, leggings, or jeans.

Palazzo pants are wide-leg, flowy pants with equal width from waist to ankle — creating a dramatic, sweeping silhouette. They are full-length, not tapered, and create a modern, fashion-forward look paired with kurtis or tops.

Salwar is the traditional Indian bottom — wide at hips and thighs, tapering toward the ankle with a gathered, slightly puffed shape. Tied with a drawstring at the waist.

In current wholesale market, palazzo-kurti sets are outselling traditional salwar suits in casual and daily wear categories in most Tier 1 and Tier 2 markets.

A dupatta is a long scarf — typically 2 to 2.5 meters — that forms the third piece of a traditional Indian 3-piece ethnic outfit (kurti/kameez + bottom + dupatta). It is draped over the shoulders, across the chest, or around the head depending on regional tradition and occasion.

Why it matters for wholesale buyers:

• 3-piece sets (with dupatta) command 20–35% better retail price than 2-piece sets
• End customers perceive higher value and completeness — easier to sell at boutique level
• Embroidered, printed, or contrast-color dupattas add visual appeal to catalog photos
• Matching dupattas help boutiques market "complete ready outfits" rather than mix-and-match pieces

Dupatta fabrics by price point: Chiffon (affordable), georgette (mid), net/embroidered (premium), silk (top end).

Both are wide-leg bottom garments from Mughal-era fashion, popular again in modern Indian ethnic wear — but they differ in where the flare begins:

Sharara sets are the current wholesale winner — wide appeal, younger buyers, festive use. Gharara is more niche and bridal-focused with slower turnover.

Dress material (also called "unstitched fabric" or "suit material") is fabric sold by the set — pre-measured lengths for a specific garment — but not yet stitched. The buyer takes it to a tailor who stitches it to their personal measurements.

Typical dress material set (salwar suit):

• Top (kameez) fabric: 2.5 meters
• Bottom (salwar/pant) fabric: 2.5 meters (or pre-cut piece)
• Dupatta fabric: 2.25–2.5 meters

Ready-to-wear = same garment already stitched in standard sizes (S/M/L/XL/XXL).

Market fit:

• Dress material has lower returns (no sizing issues) but requires end customer to arrange tailoring
• Ready-to-wear sells faster in urban markets
• Dress material remains strong in smaller towns and semi-urban areas where tailoring culture is active

The terms kurta and kameez are often used interchangeably in common Indian usage, but they have traditional distinctions:

Kurta: Traditionally a collarless or mandarin-collar top, longer in length (typically knee-length or longer), with side slits (chaak) at the hem. Worn by both men and women. Associated with traditional Indian and South Asian dress.

Kameez: From Persian/Urdu origin, meaning "shirt." In Indian fashion context, kameez often refers to the top portion of a salwar kameez suit — could have various collar styles, and is typically styled as part of a 3-piece suit with salwar and dupatta.

In wholesale trade: Both terms are used loosely and interchangeably. "Kurti" is the modern, shorter (knee to thigh length) version popular in current wholesale market. "Kameez" typically implies the longer, suit-appropriate version.

Both are the fitted upper garments worn with Indian ethnic bottoms — but they pair with different garments:

Saree blouse: The fitted top worn specifically with sarees. Traditionally has a deep back (visible when saree is draped), short sleeves or sleeveless, and is stitched to match the saree fabric. Modern blouses come in extremely varied styles (backless, off-shoulder, full-sleeve, halter).

Choli: The fitted top worn with lehenga choli or chaniya choli sets. Very similar in construction to a blouse — the distinction is mainly in what it is paired with. Cholis for Navratri chaniya sets tend to be more colorful and embellished.

In wholesale: Most sarees are sold with a matching blouse piece (unstitched blouse fabric). Stitched blouses are available as separate products but require accurate measurement ordering. Lehenga sets usually come with a stitched choli.

A cape-style kurti (also called "kurti with cape" or "jacket kurti") is a garment where a long, flowing cape or sheer overlay layer is attached to or paired with a base kurti. The cape drapes from the shoulders over the kurti, creating an elegant, layered silhouette.

Why it is trending:

• Creates an instantly styled, put-together look without requiring separate styling
• The layered silhouette photographs beautifully — highly popular with Instagram boutique sellers
• Versatile — the cape layer can be removed, making it a 2-look outfit
• Works for multiple occasions — office to semi-formal to wedding guest wear

Popular fabric combinations: Georgette cape over cotton kurti, net cape over inner kurti, sheer organza cape over solid inner.

Wholesale price: ₹500–₹1,400 per cape kurti set.

A kaftan is a long, loose, flowing garment — typically floor-length or mid-calf — with wide sleeves and a very relaxed, non-structured silhouette. Kaftans originated in Middle Eastern and North African dress traditions but have been fully adopted into Indian fashion as a beach/resort, home-wear, and festive garment.

Kaftan vs Kurti:

Wholesale price: Printed kaftan ₹350–₹800. Embroidered kaftan ₹600–₹1,500.

Dhoti pants are a modern fusion interpretation of the traditional dhoti — they incorporate the draped, gathered front panel and tapered ankle silhouette of a dhoti but in a structured, stitched trouser form. They are worn like regular pants but look like a draped dhoti.

Key characteristics:

• Gathered or pleated front panel creating a draped effect
• Tapered at the ankles — not wide like palazzo
• Often have a drop-crotch silhouette
• Typically in solid or subtle print fabrics

How styled in current wholesale:

• Paired with short crop kurtis or ethnic tops — this is the bestselling co-ord combination
• With plain solid kurta for men in festive styling
• As part of co-ord set in cotton or rayon

Wholesale price: Women dhoti pants ₹180–₹380. Dhoti pants + top co-ord set ₹450–₹1,000.

A gown-style kurti (also called Floor-length Anarkali or Anarkali Gown) is an anarkali that extends to the floor — typically 56 inches or more in length, fully covering the legs. It is worn as a complete dress without requiring a separate bottom garment.

vs Regular Anarkali:

The kurti with jacket trend involves pairing an inner kurti with a structured or semi-structured outer jacket — creating a layered, styled look that works from office to festive occasions. Multiple jacket styles are currently trending:

• Nehru jacket (bandhgala): Mandarin collar, fitted, knee length — works over straight kurti for office and semi-formal
• Koti jacket: Short, waist-length jacket with embroidery or print — very popular in Rajasthani folk aesthetic
• Embroidered long jacket: Floor-length sheer jacket over inner kurti — very festive and photogenic
• Denim jacket with kurti: Classic Indo-western combination for casual boutique buyers
• Reversible jacket: Two-look product — both sides wearable — strong perceived value for retail

Wholesale price: Short koti jacket ₹200–₹500. Long embroidered jacket ₹500–₹1,500. Nehru jacket ₹350–₹900.

Both are traditional Maharashtrian sarees — but very different in style, purpose, and price:

Nauvari Saree (Nine Yard Saree):

• 9-yard cotton or silk saree draped in a unique Maharashtrian style — pulled between the legs and tucked at the back, similar to a dhoti
• Traditional for Maharashtrian women, especially in rural and temple settings
• Experiencing a revival among younger women as a cultural fashion statement
• Wholesale price: ₹500–₹2,000 for cotton nauvari

Paithani Saree:

• Handwoven silk saree from Paithan, Maharashtra — GI-tagged
• Distinctive peacock and lotus motifs in zari (gold) woven in the pallu and border
• One of India most prestigious handloom sarees — takes weeks to months to weave
• Wholesale price: ₹5,000–₹80,000+ depending on silk purity and zari content

The Patiala salwar is a distinctive style of salwar originating from Patiala, Punjab — characterised by its unique construction: it has a very large amount of fabric (up to 7–8 meters) gathered into a wide, full, pleated bottom that falls in loose pleats from the hip down to just below the knee or ankle.

Visual distinction: While a regular salwar has a wide seat that tapers, the Patiala salwar has strong horizontal pleats throughout, creating a very full, structured look that bounces when you walk.

A Half Saree (called Langa Voni in Telugu, Pavadai Davani in Tamil, and Half Saree in common usage) is a three-piece ethnic ensemble traditionally worn by young girls transitioning from children wear to adult sarees — usually from ages 12 to early 20s.

Components:

• Langa/Pavadai: A long skirt (similar to a lehenga)
• Blouse/choli: Fitted blouse
• Voni/davani: A half-length dupatta (about 2.5 meters) draped across the body, one end tucked at the skirt waist and the other thrown across the shoulder — unlike a full saree drape

Where it is popular: Andhra Pradesh, Telangana, Tamil Nadu, and Karnataka. Very strong cultural significance — worn for Saree Ceremony (Haldi-saree traditions), festivals, and family functions.

Wholesale: Half saree sets wholesale ₹600–₹3,000. Silk half sarees for ceremonies ₹2,000–₹8,000.

Mirror work (Shisha embroidery) blouses have seen a strong resurgence in 2025–2026, driven by social media and the revival of traditional craft aesthetics. Key styles trending:

• All-over mirror blouse: Small mirrors densely covering the entire front and back — statement piece, usually paired with simple cotton or silk saree
• Mirror work back design: Heavy mirror embellishment only on the back — Instagram-popular as it photographs dramatically
• Border mirror blouse: Mirrors only on sleeve edges and neckline — more wearable, suits office and semi-formal
• Backless mirror blouse: Open back with mirror embellishment frame — popular for wedding reception and party sarees

Pairing: Mirror blouses are typically paired with plain, solid, or simple print sarees — the blouse is the statement, not the saree.

Wholesale price: Ready-stitched mirror blouse ₹300–₹1,200. Unstitched mirror blouse piece ₹200–₹800.

Ruffle saree: A saree with a ruffled frill added to the pallu, border, or along the full length of the saree — creating a voluminous, dramatic effect. Originally popularized by Bollywood styling and became a strong wholesale seller for wedding and party occasions.

Pre-stitched / ready-to-wear sarees: A growing trend where the saree is pre-draped and partially stitched — so the wearer simply steps in and pins it without needing to know how to drape. Particularly popular with working women, younger buyers, and those unfamiliar with traditional draping.

Types of pre-stitched sarees:

• Skirt-style pre-draped saree — stitched as a long skirt with pallu attached
• Dhoti-style pre-draped saree — front portion stitched in dhoti style
• Indo-western pre-draped saree — with attached blouse and structured waistband

Wholesale price: Ruffle saree ₹500–₹1,500. Pre-stitched/ready-to-wear saree ₹600–₹2,000.

A Bandhani lehenga applies the traditional tie-dye technique to the lehenga choli — creating circular dot patterns in vibrant colours on the lehenga skirt, choli blouse, and often the dupatta as well. It evokes traditional Rajasthani and Gujarati heritage craft in a festive silhouette.

Why it is trending for weddings:

• Combines traditional craft authenticity with modern bridal aesthetics — the "heritage bride" look
• Particularly popular in Rajasthani and Gujarati wedding markets
• Pastel Bandhani lehengas — blush pink, powder blue, mint green — are replacing heavy red in many markets for mehendi and sangeet outfits
• Mass-market and affordable Bandhani lehengas make it accessible at multiple price points

Types:

• Real tie-dye Bandhani lehenga (hand-crafted, premium) — ₹2,000–₹8,000+
• Digital print Bandhani-style lehenga (Surat catalog product) — ₹500–₹1,500

The ethnic crop top and skirt set is a two-piece outfit where a short, fitted or semi-fitted top (typically ending at or just above the waist) is paired with a matching long flared or A-line skirt — styled with an ethnic print, embroidery, or traditional fabric.

How it differs from a lehenga:

• Crop top sets use Western-cut tops (often with zippers, buttons, or bralette style) rather than traditional choli construction
• The skirt is typically lighter and less voluminous than a full lehenga
• Can be mixed and matched more easily with other wardrobe pieces

Why it is growing in wholesale:

• Strong with college-age and urban under-30 buyers — the Indo-western sweet spot
• Works for college fests, casual sangeet, Navratri, birthday parties
• More affordable than a full lehenga at the same aesthetic level

Wholesale price: Ethnic crop top and skirt set ₹450–₹1,200.

Both terms describe embellished kurtis — but they indicate different techniques and price points:

Thread work kurti: Embellishment using coloured threads stitched in patterns — the most common form of machine embroidery on wholesale kurtis. Thread work includes:

• Chain stitch (Aari-style) machine embroidery — very common in Surat catalogs
• Cross stitch machine work on yoke and sleeves
• Floral thread patterns in contrasting colours

Embroidered kurti (broader term): Encompasses all decorative stitching — thread work, zari work, sequin work, mirror work, beadwork, or combinations. "Embroidered" is a wider category that includes thread work but also includes more premium techniques.

Price implication: "Thread work" usually signals a more affordable, everyday kurti (₹250–₹600). "Embroidered" can range from ₹300 (light thread) to ₹2,500+ (heavy zardozi or hand work).

A cowl neck kurti has a draped, loose neckline that falls in gentle folds — creating a soft, elegant look without being as casual as a round neck or as structured as a mandarin collar. It is one of several neckline styles trending in 2026 wholesale kurtis:

An abaya is a long, loose outer garment traditionally worn by Muslim women — typically full-length, flowing, and in dark colours (traditionally black, though coloured abayas have become popular). In contemporary Indian fashion, abaya-style garments include both traditional religious modest wear and fusion fashion versions.

Wholesale demand in India:

• Strong demand in cities with significant Muslim populations — Hyderabad, Lucknow, Mumbai, Chennai, Bengaluru, Delhi
• Growing in fashion-forward versions — printed, embroidered, and open-front abaya styles that cross over into modest fashion
• Eid season drives peak demand — order 4–6 weeks before Eid

Key variants in wholesale:

• Plain black crepe abaya: ₹400–₹900 wholesale
• Embroidered open-front abaya: ₹600–₹1,500
• Printed fashion abaya: ₹500–₹1,200
• Kids abaya: ₹250–₹600

Office suits are your core all-year stock. Festive suits are high-margin but highly seasonal — timing and quantity management is critical to avoid post-festival dead stock.

Lehenga and half-saree (Langa Voni) share similarities in construction but serve different markets and cultural contexts — and should not be conflated:

Wholesale implication: For North India boutiques, stock lehengas. For South India boutiques, stock half-sarees separately — they are culturally distinct products with different occasions and customer expectations.

Printed sarees are high-volume, fast-moving, and lower-risk stock. Embroidered sarees are higher-margin but require more careful inventory planning — seasonal demand spikes are sharper and unsold stock is harder to move.

Most Surat wholesale operates on RTW (ready-to-wear) model. Boutiques can offer MTO as a value-added service by using unstitched dress materials (wholesale purchase) and arranging local tailoring.

Block print continues as one of the strongest Indian ethnic print trends — but the specific styles evolving in 2026 wholesale have distinct characteristics:

Top block print trends in kurtis 2026:

• Mud-resist and Dabu print: Dark indigo or black background with white/cream resist patterns — distinctive, earthy aesthetic gaining in D2C and artisan boutiques
• Bagru natural dye: Earthy rust-red and indigo on cotton — "artisan authenticity" aesthetic is driving premium boutique demand
• Sanganeri floral: The classic Jaipur fine floral — very safe mainstream seller across all city tiers
• Geometric block: Bold, clean geometric repeats — cross-over appeal between ethnic and Indo-western buyers
• Double block (two-colour): Two different blocks layered to create a more complex look — growing in the "hand-crafted premium" segment

Wholesale market reality: Most "block print" kurtis in Surat wholesale are digital print mimicking block print aesthetics — not genuine hand block. Genuine hand block print must be sourced from Jaipur or Bagru directly.

Ghaghara and lehenga both refer to long, flared skirts worn with a blouse or choli — but they differ in regional usage and cultural context:

In urban fashion markets, "lehenga" is the dominant term. In Rajasthani and rural North Indian markets, "ghaghara" is the traditional term. Both describe the same garment form — the distinction is largely cultural and market context.

A peplum kurti has a fitted bodice with a short, flared overskirt (peplum) attached at the waist — creating a flared peplum effect over the hip and upper thigh before the kurti continues straight or slim below. The peplum adds a structured, feminine silhouette.

Who it suits well:

• Flattering for apple and rectangle body types — the peplum adds volume at the hip, creating the illusion of curves
• Works best for women who want a structured rather than flowing silhouette

Best paired with:

• Straight-cut slim pants, churidar, or cigarette trousers
• Palazzo may create too much volume at the waist + hip combined

Wholesale investment decision:

• Peplum kurtis are a trend-sensitive style — stronger in semi-formal and office wear segment
• Best stocked in small quantities to test your market — not a core all-year staple
• Wholesale price ₹280–₹700 depending on fabric and embellishment

Anarkali remains one of the most consistently selling Indian women's ethnic silhouettes — it flatters most body types because the fitted bodice and flared skirt creates proportion for almost every shape.

Floral embroidery — called "Gulab Buti" (rose motif) in many wholesale catalogs — is one of the most perennial and consistent sellers in Indian ethnic wholesale. The category is broad and includes many distinct styles:

Types of floral embroidery by complexity:

• Thread floral buti: Single or multi-colour thread stitched small flower motifs scattered on fabric — most affordable, everyday kurti embellishment
• Zari floral embroidery: Gold or silver thread floral work — semi-formal to formal occasions
• Sequin floral: Sequin-based flower patterns — festive, party wear
• Resham embroidery florals: Silk thread (resham) in rich colours — premium, rich appearance
• 3D floral: Raised dimensional flower motifs created using satin stitch — growing trend in premium kurtis

2026 trend direction: Oversized single flower motifs (one large central or corner flower) are trending over the traditional all-over scattered small buti. Less dense, more statement-making.

These three terms are used interchangeably by some sellers — but they have distinct meanings in wholesale:

Co-ord set (Coordinated set): Two or more garments designed to match each other in fabric, colour, or print — worn together as a complete outfit. The pieces are designed specifically to coordinate. Examples: kurti + palazzo in same fabric, crop top + skirt in same print.

Matching set: A broader term — any set where components match. Can be used interchangeably with co-ord but sometimes refers more loosely to any colour-matched outfit.

Catalog set: A wholesale supply term — one catalog set = all pieces of one design in one order unit. A catalog set might contain 6 pieces of the same design in different sizes, or 6 different designs in fixed quantities. The set format is the MOQ for that supplier.

For practical wholesale buying: When a supplier says "minimum 1 catalog set" they mean the minimum order unit. When a buyer says "I want co-ord sets" they mean the garment style — not the order unit.