What is an embroidered jacket or shrug for women? Why is it trending in wholesale?

Ethnic embroidered jackets and shrugs are short or long outerwear pieces — heavily embroidered, printed, or embellished — worn as a layering piece over simple kurtas, dresses, or western wear to add an ethnic dimension.

Key styles trending in 2026:

• Mirror work koti/jacket: Short sleeveless embroidered jacket in mirror work or heavy embroidery — worn over a plain kurti or palazzo set
• Block print long jacket: Long, kimono-style printed jacket worn over a simple dress or kurti
• Velvet embroidered jacket: Short velvet jacket with heavy thread/zari embroidery — for festive layering over simple saree or suit
• Shrug (short open-front): Short open-front shrug in georgette or net with embroidery — very versatile, worn over Western and ethnic wear

Why it is growing: Jackets and shrugs add a premium look to simple base garments without requiring a full outfit change — high perceived value addition at a relatively low extra investment.

Wholesale price: Mirror work jacket ₹400–₹900. Block print long jacket ₹350–₹800. Velvet embroidered jacket ₹600–₹1,500.