What is the oversized or comfort-fit kurti trend? Why is it growing in wholesale?

The oversized/comfort-fit kurti trend takes the traditional ethnic silhouette and adds significantly more volume — roomier chest, wider sleeves, relaxed hemline — creating a deliberately "boxy" or "slouchy" look rather than a fitted ethnic silhouette.

Why it is growing:

• Strong influence from Korean fashion and streetwear trends on younger Indian consumers — the "oversized aesthetic" is mainstream globally
• Comfort-first consumer behaviour post-pandemic — customers prioritise comfort over structured fitting
• Works across sizes — one "L-XL" piece can fit a wide range of bodies, reducing sizing complexity for boutiques
• Instagram and Reels aesthetics favour the flowing, relaxed look in motion

Key fabrics driving oversized kurtis: Cotton (mulmul, slub), linen, and rayon — all fabrics with good drape in relaxed silhouettes.

Wholesale price: ₹250–₹650 depending on fabric and embellishment.