What is floral embroidery (Gulab Buti) in Indian kurtis? What styles are selling in 2026?

Floral embroidery — called "Gulab Buti" (rose motif) in many wholesale catalogs — is one of the most perennial and consistent sellers in Indian ethnic wholesale. The category is broad and includes many distinct styles:

Types of floral embroidery by complexity:

• Thread floral buti: Single or multi-colour thread stitched small flower motifs scattered on fabric — most affordable, everyday kurti embellishment
• Zari floral embroidery: Gold or silver thread floral work — semi-formal to formal occasions
• Sequin floral: Sequin-based flower patterns — festive, party wear
• Resham embroidery florals: Silk thread (resham) in rich colours — premium, rich appearance
• 3D floral: Raised dimensional flower motifs created using satin stitch — growing trend in premium kurtis

2026 trend direction: Oversized single flower motifs (one large central or corner flower) are trending over the traditional all-over scattered small buti. Less dense, more statement-making.