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What is the difference between ready-to-wear and made-to-order ethnic garments in India?

FeatureReady-to-Wear (RTW)Made-to-Order (MTO)
Production timingMade in advance in standard sizesMade after customer order with measurements
FitStandard sizes — may need alterationCustom fitted to customer measurements
Lead time for customerSame day / immediate5–30 days depending on complexity
Return riskSize mismatch returns possibleNo size returns — customer approved design
Wholesale modelCatalog buying — standard wholesaleNo wholesale equivalent — boutique or designer service
Price premiumStandard retail marginHigher — customisation commands 30–100% premium

Most Surat wholesale operates on RTW (ready-to-wear) model. Boutiques can offer MTO as a value-added service by using unstitched dress materials (wholesale purchase) and arranging local tailoring.

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ready to wear made to order custom tailoring RTW vs MTO boutique service

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