What is Zardozi embroidery? What are the different varieties and price levels?

Zardozi (from Persian — "zar" = gold, "dozi" = embroidery) is a heavy, raised embroidery using metallic gold and silver threads, sometimes combined with sequins, beads, and precious stones. It is one of India's most opulent embroidery traditions.

Key Zardozi varieties:

• Classic Zardozi: Gold/silver wire thread (real or imitation) stitched in raised patterns — thick, sculptural, very heavy on the base fabric. Lucknow and Agra are the primary centres.
• Badla work: A sub-type using flat metal strips (badla wire) instead of twisted thread — creates a different texture, more geometric
• Kasab work: Twisted metallic thread mixed with coloured silk thread — combines sparkle with colour
• Tilla work: Kashmiri variation using silver-coated copper wire — distinctive look of Kashmir shawls and suits

Wholesale price: Light machine zardozi on blouse piece ₹400–₹1,000. Genuine hand zardozi on bridal saree/suit ₹5,000–₹40,000+. Price varies enormously based on density and authenticity.