What is velvet fabric used for? When should wholesale buyers avoid stocking it?

Velvet is a dense, soft fabric with a characteristic pile — short, cut fibers that create a rich, plush surface. It has a luxurious look and is traditionally associated with royal, bridal, and festive Indian wear.

Used for: Lehenga choli (bridal and festive), blouses, jacket-style shrugs, salwar suits, sherwanis (men), and occasional kurti-style garments for winter.

When to avoid wholesale stocking: Velvet is a winter fabric. Demand is concentrated in October–January. Avoid stocking velvet from February to September — summer heat dramatically reduces demand outside high-altitude regions (Kashmir, Himachal Pradesh, parts of North-East India). Retailers who overstock velvet in summer months face markdown pressure by July.