What is rayon fabric? Is it good for wholesale kurtis and suits?

Rayon (also called Viscose) is a semi-synthetic fabric made from processed wood pulp cellulose. It mimics the softness and drape of natural fibers — especially silk and cotton — at a much lower cost, making it extremely popular in Indian wholesale markets.

Why wholesale buyers like rayon: Excellent drape, silky feel, takes vibrant prints very well, affordable price point, and lightweight. Rayon kurtis in the ₹150–₹300 range are strong sellers in Tier 2 and Tier 3 city boutiques.

Limitations: Rayon weakens significantly when wet and is prone to tearing, wrinkles easily, and may shrink if machine-washed hot. End customers need care instructions clearly communicated.