What is resort wear in Indian ethnic fashion? Is it a growing wholesale category?

Resort wear refers to clothing designed for holidays, beach destinations, and leisure travel — characterised by lightweight fabrics, relaxed silhouettes, bright or tropical prints, and comfortable construction.

How resort wear intersects with Indian ethnic fashion:

• Kaftan-style kurtas and gowns are the biggest overlap product — ethnic print, loose silhouette, resort-appropriate
• Lightweight linen or cotton co-ord sets in bright prints
• Beachwear-inspired embroidered tops and palazzo sets
• Block print and Ajrakh-print pieces that look "artisan" for global travel

Is it growing? Yes — strongly, driven by:

• Rising Indian domestic and international leisure travel post-pandemic
• Growing preference for wearing ethnic prints at travel destinations (especially Goa, Rajasthan, Kerala tourism)
• Instagram travel content driving demand for "photogenic" ethnic-meets-resort pieces

Wholesale price: Resort-style kaftan kurti ₹350–₹900. Resort co-ord set ₹450–₹1,100.