What colors are trending in Indian ethnic wear wholesale in 2026?

Daily and casual wear: Earth tones dominate — rust, ochre, mustard, olive, and beige. The "quiet luxury" aesthetic (tonal, understated, no loud prints) is gaining significant ground with urban buyers.

Festive and wedding wear: Pastels are the dominant choice — powder blue, blush pink, mint green, lavender. These are replacing heavy gold-red combinations in many markets as lighter, more versatile festive choices.

Youth/Gen-Z segment (co-ord sets, western wear): Bold color-blocking is trending — fuchsia + orange, mustard + pink, electric blue + white combinations.

Declining: Neon shades (peaked 2023–24), very dark winter tones in summer stock, loud multi-color prints without a cohesive palette.