What new trends are emerging in men ethnic wear wholesale in 2026?

Key emerging trends in men ethnic wholesale 2026:

• Printed kurtas for men: Men ethnic wear had been largely solid-coloured — printed kurtas (subtle geometric, abstract, and small floral) are now growing, especially for younger buyers
• Indo-western fusion for men: Kurta paired with jeans or chinos instead of traditional pyjama — widely adopted in casual festive occasions
• Linen kurta dominance: Linen and cotton-linen blend kurtas are now outselling pure cotton in premium men casual segment
• Nehru jacket revival: Bandhgala/Nehru jacket over plain kurta — strong in office formal and semi-festive occasions
• Embroidered collar and cuff detail: Minimal embroidery only at collar and cuffs on otherwise plain kurta — the "subtle festive" look
• Pastel men kurtas: Lavender, dusty blue, sage green — moving beyond traditional white and beige