What is Modal fabric? Is it eco-friendly for Indian wholesale?

Modal is a semi-synthetic cellulosic fiber — similar to rayon/viscose but made specifically from beech tree pulp using a slightly more advanced and closed-loop production process (Lenzing Modal is the most well-known certified version).

Properties compared to rayon:

• Softer than cotton and rayon — extremely comfortable on skin
• More durable when wet compared to regular rayon
• Better color retention — colors stay vibrant after multiple washes
• More resistant to pilling
• Slightly more expensive than regular viscose rayon

Eco claims: Lenzing-certified Modal (ECOVERO) uses significantly less water and chemicals than conventional viscose. However, Modal is still not as eco-friendly as organic cotton or linen — it is semi-synthetic.

In Indian wholesale: Modal fabric is growing in premium kurtis, loungewear, and co-ord sets. Modal-cotton blend kurtis wholesale ₹280–₹550.