Is linen fabric popular in Indian wholesale market? What should buyers know?

Linen is a natural fabric made from flax plant fibers. It is stronger than cotton, has a natural textured look, and is highly breathable — making it suitable for Indian summers. Linen kurtis and co-ord sets have been growing in popularity, especially among urban, premium buyers.

Key points for wholesale buyers:

• Linen wrinkles significantly — end customers must accept this as a natural characteristic of the fabric
• Most "linen" in the Surat market is a cotton-linen blend (usually 55% linen, 45% cotton) — more affordable and easier to maintain
• Pure linen wholesale kurtis range ₹280–₹600 per piece
• Best selling colors: earthy tones (beige, off-white, khaki, olive)