What is "global ethnic" or world fashion trend? Is India benefiting from it in wholesale?

Global ethnic (sometimes called "world fashion" or "global folk") is a fashion movement where traditional craft and handcraft textiles from different cultures — Indian, African, Japanese, Peruvian — are celebrated in mainstream and luxury fashion globally.

How it benefits Indian textile wholesale:

• Export demand: Indian handloom and craft textiles — ikat, block print, Ajrakh, Kantha — are actively sought by international buyers, particularly from the EU, US, and Japan
• Premium positioning: Indian craft aesthetics are being positioned as "slow fashion" and "sustainable luxury" in global markets — commanding significant price premiums
• Domestic premium demand: Urban Indian consumers, influenced by global fashion media, are rediscovering Indian craft and willing to pay premium for authentic pieces

Which Indian crafts are trending globally (2026):

• Ajrakh — particularly in EU sustainable fashion market
• Kantha — visible in European homeware and fashion
• Ikat (Pochampally) — strong international design interest
• Kashmiri embroidery — consistent global luxury market