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What is the difference between pure linen and cotton-linen blend fabric? Which is better for wholesale?

Both are popular for premium summer ethnic wear — but they serve different market positions:

FeaturePure LinenCotton-Linen Blend (55:45 or 60:40)
BreathabilityExcellent — best of any natural fabricVery good — between cotton and pure linen
Wrinkle tendencyHigh — wrinkles significantlyModerate — easier to manage
SoftnessInitially rough — softens with washingSofter from first wear due to cotton
DurabilityVery high — linen strengthens with washingHigh
Wholesale price/meter₹180–₹450₹120–₹280
Target marketPremium boutiques, conscious consumersMid-premium boutiques, broader appeal
💡 For most wholesale buyers entering the linen segment, cotton-linen blend is the smarter start — better customer acceptance (less wrinkling), lower price point (more accessible), and still allows authentic "linen" category marketing.
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