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Kurtis
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Salwar Suits
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Sarees
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Dress Material
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Do wedding colours differ by region in India? What should boutiques know about regional preferences?
India's regional diversity extends deeply into wedding fashion — what sells as "bridal" in one state may be completely wrong for another market:
| Region | Traditional Bridal Colour | Growing Modern Preference |
|---|---|---|
| North India (UP, Delhi, Punjab) | Red, maroon, deep pink | Pastels for sangeet/reception |
| South India (Tamil, Telugu, Kannada) | Red and gold Kanjivaram saree | Pastels for reception; red maintained for core ceremony |
| Gujarat / Rajasthan | Red, orange, yellow, Bandhani | Pastel Bandhani; more colourful palettes |
| Bengal / Odisha | Red and white (lal paar saree) | Red strongly maintained — less pastel shift |
| Kerala | White kasavu (off-white + gold border) | Kasavu maintained — very traditional market |
| Maharashtra | Green (Nauvari saree) + red | Some pastel shift in urban markets |
💡 If your boutique serves a specific regional community, stock to their tradition first — modern trends are secondary. A Keralite customer buying for a traditional wedding wants kasavu, not a pastel organza.
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