What is athleisure and is it a growing wholesale category in India in 2026?

Athleisure is clothing designed for both athletic activity and casual everyday wear — it bridges sportswear and casual fashion. Think yoga pants worn to brunch, or a sports bra under a blazer.

India athleisure wholesale status in 2026:

• Growing strongly — the category has expanded significantly since 2020 with fitness culture growth and WFH normalising comfortable clothing for all occasions
• Core products: Yoga pants/leggings, sports bras, crop sports tops, jogger sets, athleisure co-ord sets (track pants + crop top), and hooded sweatshirts
• Fabrics: Polyester-spandex blends (4-way stretch), moisture-wicking polyester, French Terry
• Price point: Yoga pants ₹150–₹350 wholesale. Athleisure co-ord set ₹350–₹700.

Key market: Urban women 18–35, gym-going buyers, yoga practitioners, and college students. Strong in metro and Tier 1 cities; growing in Tier 2.