How do referral programmes work for ethnic wear boutiques? How to set one up?

A referral programme rewards existing customers for bringing new buyers to your boutique — turning your satisfied customers into active salespeople on your behalf.

Simple referral models that work for ethnic wear boutiques:

• Cash discount model: "Refer a friend who buys — you get ₹100 off your next purchase, they get ₹50 off their first." Simple, tangible incentive.
• Free dupatta model: "Refer 3 customers who make a purchase — get a free dupatta from our collection." Works well for boutiques with good dupatta stock.
• WhatsApp group referral: Exclusive "VIP customers" WhatsApp group where members get first access to new arrivals in exchange for being active referrers.

How to track it simply:

• Ask every new customer "who referred you?" and note the name
• Use a simple tally system — 3 referrals = reward triggered
• WhatsApp broadcast to referrers when their reward is ready