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What different outfits do Indian grooms typically wear for each wedding event?

Modern Indian weddings have multiple events — and grooms now typically wear a different outfit for each, creating significant wholesale opportunity across multiple categories:

EventTraditional OutfitModern/Fusion AlternativeWholesale Price
MehendiKurta pajama (yellow or floral)Printed linen or cotton co-ord₹500–₹1,200
HaldiWhite or yellow plain kurtaSimple linen set in yellow/cream₹300–₹700
SangeetIndo-western suit or designer kurtaJodhpuri suit or Nehru jacket + kurta₹1,500–₹4,000
Wedding main ceremonyFull sherwani with turbanDesigner bandhgala + churidar₹3,000–₹12,000
ReceptionSecond sherwani or tuxedo-styleDark Jodhpuri suit or brocade bandhgala₹2,000–₹8,000
💡 Boutiques that market a "complete groom's wardrobe package" — covering all 5 events — have a strong upsell opportunity. A groom buying all outfits from one trusted boutique is far more valuable than a customer buying one sherwani.
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