What is a product bundling strategy and how should ethnic wear boutiques use it?

Product bundling means selling multiple related products together as a set — at a combined price that feels like a value deal to the customer, while improving your average order value.

Effective bundle types for ethnic wear boutiques:

• Complete look bundle: Kurti + matching legging + dupatta + earrings — sold together at a price 10–15% below buying separately. Customer saves effort; you increase transaction value.
• Festival bundle: "Navratri ready kit" — chaniya choli + matching jewellery set + mojri — priced and packaged as a single offer
• Care bundle: Premium saree + saree fall fabric + petticoat + care card — everything needed to wear the saree, together
• Gifting bundle: Kurti + gift box + tissue wrapping + handwritten card — premium presentation for gifting occasions

Pricing bundles: Bundle price should feel like a deal (5–15% below sum of parts) while your actual margin should equal or exceed what you'd make selling separately. Accessories have very high margins — they make bundles profitable even when discounting the garment slightly.