Are printed kurtas for men growing in wholesale? What designs are selling?

Yes — printed kurtas for men represent one of the most significant shifts in Indian men's ethnic wholesale in the past 3 years. Traditionally, men's kurtas were almost entirely solid-coloured — printed kurtas are now a mainstream and growing category.

Best-selling printed kurta styles for men in 2026:

• Abstract geometric print: Subtle, non-floral — angular shapes, abstract brushstroke patterns. Most acceptable for formal-casual and office use.
• Small floral / buta print: Small, scattered floral dots on solid background — the Indian equivalent of "Liberty print" for men. Growing fastest in 25–38 age group.
• Vertical stripe: Subtle striped kurtas — always safe, works office to festival
• Ethnic geometric (ikat-style): Block print or digital ikat-style patterns — strong seller in conscious consumer and artisan-fashion boutiques
• Placement print: Print only on yoke, sleeve, or front panel — rest of kurta is solid

Fabrics: Linen (most premium), cotton, and cotton-silk blend are the fabrics for printed men's kurtas. Rayon printed kurtas are also growing in the budget segment.