How do Meesho and GlowRoad work for wholesale reselling in India?

Meesho and GlowRoad are India leading social commerce and reselling platforms — they act as a bridge between wholesale suppliers and individual resellers (who then sell to end customers via WhatsApp, Facebook, or Instagram).

How the model works:

1. Reseller browses products on the app and shares with their customers
2. Customer places order; reseller adds their margin on top of the platform price
3. Platform ships directly to customer (drop-shipping model)
4. Reseller earns the margin without holding inventory

Pros: Zero inventory risk, no upfront capital, very easy to start.

Cons: Very thin margins (platform pricing is already competitive), reseller has no control over quality or delivery speed, and brand building is impossible.

vs Direct wholesale buying: Buying directly from WholesaleCatalogz.com and selling yourself gives 2–3x higher margins than Meesho reselling — but requires upfront inventory investment.