How does Instagram Live selling work for wholesale garments in India?

Instagram Live selling (also called "live commerce" or "live shopping") is a format where a boutique owner broadcasts live on Instagram while showing and describing garments — viewers can comment to buy or DM to place orders in real time.

Why it works for ethnic wear:

• Fabric drape, colour, and texture look much better in motion than in static photos
• Real-time Q&A — customers ask "is this dupatta included?", "what's the fabric?" and get instant answers
• FOMO (fear of missing out) — "only 2 pieces left" creates urgency that drives impulse purchase
• Community building — regular viewers become loyal repeat customers

How to set up:

• Steam and prepare all garments before going live
• Good natural light or ring light setup
• Announce your live timing 24 hours in advance via story and post
• Keep a notepad to record orders — or use a simple Google Form link in bio
• Go live consistently (same day/time weekly) — builds audience habit