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What is B2B vs B2C in Indian textile wholesale? Why does it matter for buyers?

B2B (Business to Business): Selling from one business to another — wholesale suppliers selling to boutiques, distributors selling to retailers. No end consumer involved in the transaction.

B2C (Business to Consumer): Selling directly to the end consumer — a boutique selling to a customer who walks in.

Why this distinction matters in textile trade:

FactorB2B (Wholesale)B2C (Retail)
GST invoiceGSTIN of buyer required on invoiceConsumer invoice — GSTIN optional
PricingTrade price — lowerMRP or near-MRP — higher
Returns policyManufacturing defects onlyBroader return window often
Minimum purchaseCatalog set (6–12 pieces)Single piece
RelationshipLong-term trade relationship expectedSingle-transaction acceptable
💡 Some Surat market shops are technically retail but sell at near-wholesale prices — a useful option when you need just 1–2 pieces of a design to test before ordering a full catalog set.
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B2B B2C wholesale vs retail trade price GST invoice

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