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What retail margins can boutique owners expect on wholesale ethnic garments?

CategoryTypical Retail MarginExample (Buy → Sell)
Cotton kurtis (daily wear)40–60%Buy ₹280 → Sell ₹420–₹480
Co-ord sets (youth market)50–70%Buy ₹400 → Sell ₹650–₹750
Georgette salwar suits60–80%Buy ₹550 → Sell ₹900–₹1,100
Festive sarees (embroidered)70–100%Buy ₹1,200 → Sell ₹2,200–₹2,800
Bridal lehenga80–120%Buy ₹5,000 → Sell ₹10,000–₹12,000
Men kurta sets50–70%Buy ₹400 → Sell ₹650–₹750
💡 Boutiques with strong Instagram presence and loyal customer base often achieve 80–100% margins even on basic categories — because they are selling curation and trust, not just product.
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retail margin boutique profit markup margin on ethnic wear profit on kurti

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