What size chart should boutique owners follow for men's ethnic kurtas? How does ethnic sizing differ from Western?

Q: What size chart should boutique owners follow for men's ethnic kurtas? How does ethnic sizing differ from Western?

Men's kurta size chart: S/38 (chest 38"), M/40 (40"), L/42 (42"), XL/44 (44"), XXL/46 (46"), 3XL/48 (48"). Sizes 40–44 (M/L/XL) = 70–75% of men's ethnic sales. Always ensure at least 2 pieces per set in L and XL — under-stocking these is the most common boutique complaint in men's ethnic.

Sizing is one of the most frequent friction points in men's ethnic wholesale — because ethnic wear sizing conventions differ from Western clothing:

Standard men's kurta size chart (chest measurement):

Size Label	Chest (inches)	Waist (inches)	Kurta Length (approximately)
S / 38	38	32–34	42–44 inches
M / 40	40	34–36	43–45 inches
L / 42	42	36–38	44–46 inches
XL / 44	44	38–40	45–47 inches
XXL / 46	46	40–42	46–48 inches
3XL / 48	48	42–44	47–49 inches

💡 For men's ethnic wholesale, sizes 40–44 (M, L, XL) typically account for 70–75% of sales. Always ensure your catalog set includes at least 2 pieces in each of L and XL — under-stocking these sizes is the most common complaint from boutiques doing men's ethnic.

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What size chart should boutique owners follow for men's ethnic kurtas? How does ethnic sizing differ from Western?

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