How should boutique owners run a clearance or end-of-season sale effectively?

A well-run clearance sale clears old stock, generates cash flow, and brings in new customers — without permanently damaging your pricing perception.

Key principles:

• Announce a clear reason: "End of season," "New stock arriving," "Festival clearance" — gives customers a logical reason for the discount and a deadline
• Discount in tiers: Start at 20–30% off. After 2 weeks, move unsold items to 40–50% off. Last 10% of stubborn stock at 60–70% off or bundle into value sets.
• Bundle slow sellers with fast sellers: "Buy this trending kurti, get this slow-moving dupatta set at ₹99 extra" — clears dead stock without deep discounting
• Set a firm end date: "Sale ends Sunday" creates urgency. Open-ended sales lose impact.
• Instagram and WhatsApp first: Announce to existing customers before opening to new — rewards loyalty and generates immediate sales