How should wholesale garments be photographed to sell better online or on Instagram?

Product photography is often the biggest factor separating a successful Instagram boutique from one that struggles. Here is a practical guide for boutique owners photographing wholesale catalog garments:

Setup (budget-friendly):

• Use natural window light — position the garment perpendicular to the window, not facing it directly
• White or light grey wall background works for most ethnic wear
• A ₹500–₹1,500 foldable white photography reflector card eliminates shadows

Presentation options:

• Flat lay: Lay garment flat on white surface — best for showing print and fabric detail
• Hanger shot: Clean, consistent, fast for uploading multiple pieces
• Model shot: Highest conversion but highest cost
• Ghost mannequin: Studio mannequin that shows shape without a person

Key rules: Always steam or iron the garment before shooting. Show the dupatta or complete set together. Capture a close-up of the fabric texture. Add size chart in the caption, not the image.