How should men's ethnic wear be displayed in a boutique to maximise sales?

Men's ethnic display in boutiques is often an afterthought — a few kurtas folded on a shelf. The following display principles significantly improve mens sales:

Complete outfit display (essential):

• Display every men's ethnic piece as a complete styled outfit — kurta on hanger with matching pyjama/chino below, footwear on a small shelf, accessories visible
• Men shop by complete look, not by individual piece — an unstyled kurta on a rail rarely generates curiosity

Placement strategy:

• Men's section near the entrance — men don't browse deep into stores
• Near the billing counter — impulse-purchase territory for women shopping for themselves who also want something for their husband/son

Signage:

• "Office to festive" or "Diwali ready" sign above men's section — occasion-specific signage converts faster than category signage