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How is buying wholesale for an online boutique different from buying for a physical shop?

FactorPhysical Shop BuyingOnline Boutique Buying
Photography needDisplay pieces are sufficientEvery piece needs high-quality photos — factor photography cost
Size varietyStock all sizes — customers try onStock fewer sizes — most online buyers know their size
Return rateLower — customers try before buyingHigher — 8–15% returns common (colour/fit mismatch)
PackagingMinimal — bought from shelfPremium packaging essential — unboxing experience matters
Fabric descriptionCustomer can touch fabricMust describe fabric accurately — composition, weight, care
Quantity per designMore per design — shop display needs depthFewer per design — test first, reorder if sold
Photography fabricNot neededBuy extra 0.5m of key fabrics for flat-lay background styling
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online boutique buying physical vs online shop return rate product photography online fashion

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