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How much investment is needed to start a wholesale boutique reselling business?

ScaleInvestmentSetup
Micro (Home-based)₹5,000–₹20,0002–4 catalog sets, WhatsApp/Instagram sales
Small boutique₹50,000–₹1.5 lakhs10–20 catalogs, small shop or home space
Mid boutique₹1.5–₹5 lakhs30–60 catalogs, dedicated shop space
Wholesale reseller₹5–₹20 lakhs100+ catalogs, storage, delivery setup

The home-based WhatsApp boutique model has become the most common entry point — many successful boutiques started with ₹10,000–₹20,000 and grew from there over 6–12 months.

💡 Start with fast-moving categories (cotton kurtis, co-ord sets) that turn over in 2–4 weeks. Avoid tying up capital in slow categories until you understand your local customer base.
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