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What is the most popular fabric for men's summer kurtas in the Indian wholesale market in 2026?

In 2026, linen has overtaken cotton as the most sought-after fabric for men's summer kurtas in the premium and semi-premium wholesale segment. Here is the full fabric ranking for summer:

FabricMarket PositionWholesale PriceTarget Buyer
Linen / cotton-linen blend#1 — Premium summer₹350–₹750 per setUrban professional, 25–45
Cotton (cambric, mulmul)#2 — Volume summer leader₹200–₹450 per setAll segments, all ages
Khadi cotton#3 — Artisan/eco segment₹300–₹700 per setConscious consumers, artisan buyers
Rayon / viscose#4 — Budget / informal₹180–₹380 per setPrice-sensitive, casual
Chanderi cotton-silk#5 — Premium casual festive₹500–₹1,200 per setPremium casual, festive daytime
💡 Stock both linen and cotton — they serve different price tiers of the same summer demand. Do not replace cotton with linen — add linen as a premium option above your cotton range.
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